Christmas Postcard
These cards are ideal for handing out to friends, family, at church and events, and are designed to support parents in navigating the commercial world around Christmas.
Please contact Brenda Molloy at brenda.molloy@mothersunion.org or on 02072225533 to order
At present the following postage costs will apply:
1-100 postcards = free
101 up to what can be sent in normal mail = postage costs only (not packaging)
Anything in UK mail = flat fee of £6
Bye Buy Childhood 2015 report
Mothers' Union's latest findings on the commercialisation of childhood
Bye Buy Childhood 2015 Engagement pack
Bye Buy Childhood 2010 report
What the issue means for Mothers' Union
Bye Buy Childhood report - full
Bye Buy Childhood report - summary
Labelled for Life
Mothers' Union's guide to managing the commercial world as a family
Labelled for Life is designed to help families understand and navigate the commercialisation of childhood. Full of helpful tips and suggestions, this short booklet outlines marketing techniques, ideas for managing commercial influences on your child, who to take complaints to and how to take further action. You can order your copy from Mothers' Union on 020 7222 5533 or at mu@themothersunion.org; or download an order form here.
Other initiatives
Additional material for parents and carers to help begin to talk with children and young people about using technology
NEW! General Internet Safety advice for parents and carers - Childnet advice for parents and carers
Understanding digital adverts - Media Smart digital advertising pack
Online safety conversation starters - Safer Internet: Conversation Starters (pdf)
Industry guidelines
Guidelines for advertisers, the media and retailers in relation to children
Clothing: British Retail Consortium (BRC) Childrenswear guidelines
Internet: Code of practice on parental controls (BT, TalkTalk, Virgin Media and Sky)
Outdoor advertising: Advertising Standards Authority (ASA) Statement on sexual imagery in outdoor advertising
Peer to peer advertising: Advertising Association (AA) Best practice principle on the use of under 16s in brand ambassador and peer-to-peer marketing
Television: Ofcom guidance on observing the watershed on television and music videos
The Bailey Review, Letting Children be Children
All documents relating to the independent review into the commercialisation and sexualisation of childhood, by Reg Bailey CBE, Chief Executive of Mothers' Union
December 2010: Announcement of the Bailey Review
December 2010: Bailey Review: Terms of Reference
June 2011: Prime Minster's response to the Bailey Review
August 2012: Mothers' Union's response to the Consultation on Exemptions to the Video Recordings Act and on Advertising in Cinemas
May 2013: Letting Children be Children: progress report
You can contact us at Bye Buy Childhood, Mothers' Union, Mary Sumner House, 24 Tufton Street, London SW1P 3RB; on 020 7222 5533; or at policy@themothersunion.org
