Christmas Postcard

These cards are ideal for handing out to friends, family, at church and events, and are designed to support parents in navigating the commercial world around Christmas.

Please contact Brenda Molloy at or on 02072225533 to order

At present the following postage costs will apply:

1-100 postcards = free

101 up to what can be sent in normal mail = postage costs only (not packaging)

Anything in UK mail = flat fee of £6 


Bye Buy Childhood 2015 report

Mothers' Union's latest findings on the commercialisation of childhood

Bye Bye Childhood report 2015

Bye Buy Childhood 2015 Engagement pack 


Bye Buy Childhood 2010 report


What the issue means for Mothers' Union

Bye Buy Childhood report - full

Bye Buy Childhood report - summary


Labelled for Life

Mothers' Union's guide to managing the commercial world as a family

Labelled for Life is  designed to help families understand and navigate the commercialisation of childhood. Full of helpful tips and suggestions, this short booklet outlines marketing techniques, ideas for managing commercial influences on your child, who to take complaints to and how to take further action. You can order your copy from Mothers' Union on 020 7222 5533 or at; or download an order form here.

Other initiatives

Additional material for parents and carers to help begin to talk with children and young people about using technology

NEW! General Internet Safety advice for parents and carers - Childnet advice for parents and carers

Understanding digital adverts - Media Smart digital advertising pack

Online safety conversation starters - Safer Internet: Conversation Starters (pdf) 

Industry guidelines

Guidelines for advertisers, the media and retailers in relation to children

Clothing: British Retail Consortium (BRC) Childrenswear guidelines

Internet: Code of practice on parental controls (BT, TalkTalk, Virgin Media and Sky)

Magazines: Professional Publishers Association (PPA) Guidelines for retailers on the display of men’s lifestyle magazines

Outdoor advertising: Advertising Standards Authority (ASA) Statement on sexual imagery in outdoor advertising

Peer to peer advertising: Advertising Association (AA) Best practice principle on the use of under 16s in brand ambassador and peer-to-peer marketing

Television: Ofcom guidance on observing the watershed on television and music videos


The Bailey Review, Letting Children be Children

All documents relating to the independent review into the commercialisation and sexualisation of childhood, by Reg Bailey CBE, Chief Executive of Mothers' Union

December 2010: Announcement of the Bailey Review 

December 2010: Bailey Review: Terms of Reference 

March 2011: Mothers' Union's response to the Bailey Review consultation on the commercialisation and sexualisation of childhood

June 2011: Letting Children be Children: report of an independent review on the commercialisation and sexualisation of childhood

June 2011: Prime Minster's response to the Bailey Review

August 2012: Mothers' Union's response to the Consultation on Exemptions to the Video Recordings Act and on Advertising in Cinemas

May 2013: Consultation on Exemptions to the Video Recordings Act and on Advertising in Cinemas: Government's response

May 2013: Letting Children be Children: progress report


You can contact us at Bye Buy Childhood, Mothers' Union, Mary Sumner House, 24 Tufton Street, London SW1P 3RB; on 020 7222 5533; or at