Fiona Bruce MP asks Parliamentary Question in the House of Commons on the Commercialisation of Childhood.
Fiona Bruce MP asked the Secretary of State for Education: What plans he has to address the commercialisation and premature sexualisation of childhood.
Sarah Teather MP, Minister for Children, answered on behalf of the Secretary of State: Parents express real concern about children being pressured into growing up too quickly, to become consumers or sexualised adults earlier than is appropriate. The Government have therefore made a commitment to take action to protect children from excessive commercialisation and premature sexualisation. I have asked Mr Reg Bailey, chief executive of the Mothers’ Union, to conduct an independent review of the issue and to make a full report with recommendations in May 2011.