The Bailey Review on the commercialisation and sexualisation of childhood has released preliminary findings into the views of parents on the subject.
- 88% of parents think that children are growing up ‘too quickly’ because of increasing sexualisation and commercial pressures
- 41% of parents have recently seen TV programmes or adverts before the watershed that they considered inappropriate for children to see
- 35% of parents believe that direct advertising through mobile phones is wrong.
The full Review is due to be published at the end of May.